Explore projects in Social Media!
These projects how online platforms influence the way individuals think, feel, and behave in social contexts. These studies explore how social media shapes identity, self-presentation, social comparison, belonging, and interpersonal relationships. Researchers investigate the psychological mechanisms behind behaviors such as sharing, liking, commenting, and consuming content—and how these actions impact self-esteem, mood, and social connection. Projects may also focus on how group dynamics, norms, and perceived audience influence behavior online, as well as how social media contributes to phenomena like polarization, cyberbullying, or activism. This research offers critical insights into how digital environments replicate, amplify, or reshape social psychological processes in the modern world.
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- Affective Virality on Social Media: The Role of Culture and Ideal AffectProject Abstract/Summary Social media platforms allow people around the world to express themselves and communicate with others more quickly than ever. While this convenience and speed has benefits, it also has psychological and societal costs. For instance, research on social media users in the United States (US) suggests that expressions of positive emotions (e.g., happiness) on social media can make other users feel depressed, anxious, and that they are “missing out,” while expressions of negative emotions (e.g., disgust, fear, and… Read more: Affective Virality on Social Media: The Role of Culture and Ideal Affect